Why Likes Work? The Neuroscience of Approval

概要

Why does a "like" feel so good — and why can't you stop scrolling and checking? It is not weak willpower. It is the need for approval, a gauge evolution built into your brain. The brain takes a like as a reward (like food or money) and being ignored as pain. The same machinery powers the virtuous loop between creators and viewers — and the addictive one. A gentle, slightly cheeky explainer with Onee-san and her clueless sidekick, Pip. ▼ What you'll learn Approval = a "sociometer": being liked me...